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Prospectus | On-Site Branding | Available Sponsorships | Attendee Lists & Lead Retrieval

Your name and logo side-by-side with the IAFC – it’s a powerful way to build influence and get your message in front of key stakeholders and decision-makers.

FRI - Where Purchasing Happens!

Buyers attend FRI each year to evaluate the latest products, tool and solutions to make their purchasing decisions.

  • 36% of FRI attendees make final purchasing decisions - high level of leadership within attendance
  • 34% of FRI attendees have significant influence over purchasing decisions
  • 79% of FRI attendees are Career Professionals - opportunities to build long-term relationships and business partnerships


    Exhibiting at FRI, you’ll gain access to thousands of fire and EMS leaders while positioning your organization to address the challenges their departments face.

Sponsorship opportunities offer a variety of ways to extend your brand’s presence beyond the booth through Education, Digital Advertising, On-Site Branding to Networking Events.

Read about all the opportunities available to you at Fire-Rescue International (FRI) 2023 in our comprehensive prospectus.

View Prospectus


On-site Banners & Branding

Put your brand front and center when attendees enter the hotel or convention center of sessions and the exhibit hall. With opportunities in varying shapes and sizes you have many ways to make your mark.

Explore On-Site Branding



Join the action in THE ZONE

This is your opportunity to incorporate your products, services and staff into The Zone, a large area on the show floor that incorporates food tastings, adult beverages and fun activities on the show floor! View on the floorplan, upper left section.
Secure Sponsorship Today

Questions? Contact Us:

Custom a sponsorship that meets your unique goals and objectives by working with our experienced sales team / (972) 954-6082. For all other questions, email the IAFC Exhibits Team at or call us at (703) 896-4830 / sales (214) 475-1842.