How can you reach your target audience with key fire and life safety messages when they’re not able to gather where you usually meet with them? Hear how one fire chief leveraged the resources and reach of the local cable community access TV station to deliver content to students when schools were closed early in the pandemic. What started as a desire to read to school-aged children quickly developed into an award winning show, thanks to high quality editing and post production. Learn how you can partner with your local cable station to extend your reach to audiences of all ages.
Learning Objectives:
The participant will understand the process of working with local community access television facilities producing public, educational and governmental channels.
The participant will recognize the benefit of using video to deliver fire and life safety messaging to audiences of all ages.
The participant will gain a broad understanding of the use of social media and other digital strategies to engage audiences in digital products.